In my portfolio you'll find several in-depth articles I’ve written about data and different types of analysis you could apply. On this page I take a step back to actually look at where the data comes from, how it can be collected, how it can be managed. All to be able to do things like you can find in my portfolio. I'll also show examples why your need your data and what you can do with your data. I hope after reading this you will realize that your data copntains a lot of information and that you can actually do so much with it. It's just a matter of knowing how to deal with it (or hire someone like me to do it for you).
Every business collects all sorts of data, whether you’re aware of it or not. The amount of data that could be gathered is so much that it could become a danger of having too much data and not knowing what to do with it or not using in the most efficient way. A little overview to give you an idea what kind of data I'm talking about:
- Online data; website visits, customers behaviour on your website, social media visits & customer behaviour (click through to your website/facebook/instagram).For example via google analytics and/or facebook for business.
- Deals/promotions; sales promotion insights like amount sold sales items, cost vs. spend, funnel insights.
- Purchase behaviour; Amount of sold products, online and/or shop. promotions on facebook, instagram, clicks on your page buttons, clicks on deals, and so on.
- Website / newsletter / account sign-up, memberships.
Examples above are only a small example of data that can be collected analyzed. This is all very marketing business related. But it can be any type of that your business has.
All of this data is stored somewhere and more often than not in more places than just one excel sheet or a folder on your computer. All of this data provides information. Information about how your business is doing, your employees, your finances, whether you have to keep doing what you do, or change something, whether your advertisement investment was worth it or a waste of money.
In short, your data is everywhere, and you can do so much with it! But are you actually benefitting from your own data in the best way possible? What can you actually do with your data?
Data can help you to make decisions about:
- Continuing/stop a sale promotion.
- Improve customer service
- Increasing customer retention (how many people actually buy something who click on your adverts)?
- Tracking social media interaction (what happens with the people visiting your social media)?
- Prediction trends. What did you spend en what happens? What do you expect to happen because of that? Are you going to continue on the same path or do you need to change?
Your data helps you and your business. Analysis data gives you insights, insights your can grow from and helps you improving.
The same happens in sports teams. Data & information about personal performance, but also from opponents are collected and analyzed in order to improve themselves but also to know how the opponent plays so a plan can developed to beat them. Hours and hours are invested to analyze themselves to see where they can improve themselves to become a better player so they do better next time. I know all about it, because I’ve been in that position for about 10 years. This can be transferred to the majority of businesses.
Have you ever wondered about how your team is doing, how effective your marketing efforts are, your customer services, or any other part of the business?
Collecting and analyzing this data is valuable. If you don’t know how your team is functioning or how effective your marketing is then how do you know if you make money or waste your money? Data is not only valuable for your business and business insights. It’s also valuable to help you understand your customers. Think about knowing whether your customers like your products, whether they can find what they’re looking for on your website, if they buy products from you more than once.
As mentioned before, with all the available data, the useful data can easily be lost if you don’t have the right tools and set up to help you understand it. If you’re not using your data to understand your business and to uncover your insights you will become a business of the past. The highly advanced tools now a days in data processing, analyzing and visualization make growing your business with data easier than ever.
Data management involves that all data that can be collected by your business will ideally be pushed to one place, often a cloud. Having different data sources in the same environment can create synergy. Connecting individual collected data with each other can give advanced insights.
- Comparing amount of sales in shops and/or online with your facebook advert timeline
- Comparing business cost with business earnings
- Connect business finances with marketing expenses
- Etc., etc.
Once it's all connected, the process of data analysis & visualization can start. It's not a one-way but more or less a continuous cycle where you go back to your data management, see if you can remove, improve or add data, finetune your analysis, predict which direction your business, sales or expenses are going. I'm able to provide the whole package and consult all the way through, or I can work only in part of the cycle, whatever is preferred.